Our Commitment to the Planet

More than a filter company

Clean water and a healthy planet are the same fight. The filters we sell exist to reduce single-use plastic — so it would make no sense to ignore the footprint of the filters themselves. That's why we hold our products to a measured, certified environmental standard, and keep working to push that footprint lower.

Certified, not just claimed

Our Wildberries Water Filters are ClimatePartner certified and recognized as Climate Pledge Friendly on Amazon. The ClimatePartner certified label confirms that a product meets the five steps in climate action:

1. Calculating carbon footprints
2. Setting reduction targets
3. Implementing reductions
4. Financing climate projects
5. Communicating transparently

— a continuous commitment to reducing emissions over time.

Certification Number: NHBJ3M
ClimatePartner ID: 29150-2512-1001
Verify our certification →

The numbers behind our footprint

Total carbon footprint per filter	2.44 kg CO₂e
What that equals	Driving a standard car about 12 km
System boundary	Cradle-to-customer plus end-of-life
Standard followed	GHG Protocol (data from ecoinvent & DEFRA)

Knowing the number is the first step. Our biggest hotspots — raw materials (46%) and distribution (35%) — are exactly where we focus our reduction efforts: lighter materials, smarter packaging, and more efficient shipping.

We protect the ocean — by the kilo

For the emissions we haven't eliminated yet, we don't look away. We finance a certified climate & ocean-protection project through ClimatePartner that does double duty: for every tonne of CO₂ offset, 10 kg of plastic is removed from our oceans.

Based on our sales volume, our certified annual contribution finances roughly 12 tonnes of CO₂e — helping remove around 120 kg of plastic from the world's waterways each year. It's not a substitute for reduction; it's how we take responsibility while we keep shrinking our footprint.

Protecting water at the source

Our mission doesn't stop at your tap. Every filter that replaces a case of bottled water is part of the solution. We're committed to:

• Giving back — we donate a portion of every sale to organizations that protect clean water and healthy oceans.
• Ocean cleanup — our climate financing actively removes plastic from the sea, kilo by kilo.
• Educating our community — sharing practical tips on conserving water, reducing plastic, and recycling through guides and resources on our website.
• Staying transparent — publishing the materials, manufacturing, and footprint behind our products, so you can choose with confidence.

Join us

Every filter you reuse is one more bottle that never reaches the ocean. Thank you for making clean water and a cleaner planet part of your everyday life.

Together, we're filtering out waste — one home at a time.